Examples and Benefits of BTL Marketing Techniques



BTPL ACTIVITIES-  CHL WORLDWIDE

As an owner of the business, if you are new to the marketing game then you would have probably heard plenty about both above the line and below the line (BTL) marketing strategies and techniques. While both can certainly give your brand or company a hearty boost, if you want to know your targeted audience on a personal level and really want pleasing results, it will be good to dedicate at least part of your focus to below the line (BTL) activities. Here, are few examples of these activities, as well as the benefits associated with embracing them.

Examples of BTL Activities


There are various below the line activities which many BTL agency in Delhi provide, each varying in cost and effectiveness. The most popular one include, but is not limited to, the following:

Trade shows: Trade shows allow for your direct interaction with potential customers and make it possible for brands or companies to get truly creative. Not only you can educate your potential audience about your brand and its offerings at a trade show, but can also get them involved by planning out a few exciting BTL activations and experiential marketing ideas.

Experiential marketing: It is all about providing your potential customers with a memorable experience that they can always associate with your business or brand. There is no such limitation when it comes to what you decide– the
more creative you are it is better. After all, the whole thing is to stand out from the crowd.

Email marketing: Email marketing provides excellent results if the designing of the emails sent out, as well as the general message in the mails, has been properly thought out and is targeted. The message should indulge your readers from the very start.

Door-to-door marketing: It is one of the oldest BTL marketing techniques in the book, yet it proves to yield impressive results. The important thing is to hire and train friendly sales staff who are charming and understand the true essence of your business. You would be surprised how much of a difference the right brand ambassadors can make to your campaign.

Benefits of BTL Marketing

Many business owners opt to embrace the power of BTL agency in Delhi for the following reasons:
·         Especially compared to the above the line marketing activities, BTL marketing is a lot more affordable
·       
               BTL marketing provides you with more opportunity to build on the customer-brand relationship
·         BTL allows for a more personal, intimate, one-on-one point of contact
·         It is easy to track and promises an impressive return on investment (ROI)
·         It is easy to keep an eye on the budget
·         It gives you the opportunity to go viral
·         Promotions can be extremely targeted that ensure excellent value for money
For professional assistance with BTL marketing, experiential marketing and activations, look no further than CHL Worldwide. As a leading promotions company in Delhi, they have what it takes to get your business noticed.

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