Advertising Agency In India

Advertising platforms are divided into two categories Above the Line (ATL) and Below the Line Advertising (BTL Advertising). In ATL activities mass media is used as a platform to communicate with the consumer. Examples of ATL are Radio, Television, etc. BTL activities have direct and personal approach; it relies on one-on-one interaction with the target audience. ATL gives exposure to a vast set of audience and BTL give exposure to a concentrated set of audience. Even ATL has a wider reach, BTL marketing targets specific category of audience those are specially interested in your product and hence BTL advertisements yield great results when it comes to brand promotion. There are various forms of BTL Agency that can help your business tremendously in following way: ·                   Brand Activation: It is the process of engaging a concentrated set of target audience. Its main aim is to implant a positive attitude and generate a good response from the target audien

BTPL ACTIVITIES-  CHL WORLDWIDE As an owner of the business, if you are new to the marketing game then you would have probably heard plenty about both above the line and below the line (BTL) marketing strategies and techniques. While both can certainly give your brand or company a hearty boost, if you want to know your targeted audience on a personal level and really want pleasing results, it will be good to dedicate at least part of your focus to below the line (BTL) activitie s. Here, are few examples of these activities, as well as the benefits associated with embracing them. Examples of BTL Activities There are various below the line activities which many BTL agency in Delhi provide, each varying in cost and effectiveness. The most popular one include, but is not limited to, the following: Trade shows: Trade shows allow for your direct interaction with potential customers and make it possible for brands or companies to get truly creative. Not only