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Examples and Benefits of BTL Marketing Techniques

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BTPL ACTIVITIES-  CHL WORLDWIDE As an owner of the business, if you are new to the marketing game then you would have probably heard plenty about both above the line and below the line (BTL) marketing strategies and techniques. While both can certainly give your brand or company a hearty boost, if you want to know your targeted audience on a personal level and really want pleasing results, it will be good to dedicate at least part of your focus to below the line (BTL) activitie s. Here, are few examples of these activities, as well as the benefits associated with embracing them. Examples of BTL Activities There are various below the line activities which many BTL agency in Delhi provide, each varying in cost and effectiveness. The most popular one include, but is not limited to, the following: Trade shows: Trade shows allow for your direct interaction with potential customers and make it possible for brands or companies to get truly creative. Not o...
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Where can I find the best brand building agency Noida?

In today’s cutthroat business environment and news and information cycle, brand image is everything. Regardless of your industry, you will need a rock solid brand that stands out among competitors and capture customers’ attention. If you start your search for the best brand building agency Noida you may find a pool of agencies, but which agency will be best for you depend entirely on what exactly is your need, your assets and the stage of your startup. There are several requirements that you will need to address for developing brand image: ·          Identify Key Audience: The first step for you is to identify your target audiences. It will consist of a mix of external and internal groups, including customers, industry analysts, partners, and employees. It is important to be very specific while defining your audiences. You have to be clear about the groups you are targeting to craft an effective marketing strategy that speaks directly to t...
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What are BTL Activities and its Significance?

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Advertising platforms are divided into two categories Above the Line (ATL) and Below the Line Advertising (BTL Advertising). In ATL activities mass media is used as a platform to communicate with the consumer. Examples of ATL are Radio, Television, etc. BTL activities have direct and personal approach; it relies on one-on-one interaction with the target audience. ATL gives exposure to a vast set of audience and BTL give exposure to a concentrated set of audience. Even ATL has a wider reach, BTL marketing targets specific category of audience those are specially interested in your product and hence BTL advertisements yield great results when it comes to brand promotion. There are various forms of BTL Agency that can help your business tremendously in following way: ·                   Brand Activation: It is the process of engaging a concentrated set of target audience. Its main aim is to implant a posit...
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