What are BTL Activities and its Significance?


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Advertising platforms are divided into two categories Above the Line (ATL) and Below the Line Advertising (BTL Advertising). In ATL activities mass media is used as a platform to communicate with the consumer. Examples of ATL are Radio, Television, etc. BTL activities have direct and personal approach; it relies on one-on-one interaction with the target audience.
ATL gives exposure to a vast set of audience and BTL give exposure to a concentrated set of audience. Even ATL has a wider reach, BTL marketing targets specific category of audience those are specially interested in your product and hence BTL advertisements yield great results when it comes to brand promotion.
There are various forms of BTL Agency that can help your business tremendously in following way:
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        Brand Activation: It is the process of engaging a concentrated set of target audience. Its main aim is to implant a positive attitude and generate a good response from the target audience. Brand activation entails experiential marketing, corporate activation, mall activation, showroom activation and many other activities.
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     Contests and Sweepstakes: It pulls a lot of crowd, these activities most likely attract people that deal with your product type or are interested in it. Prizes and sweepstakes tend to attract a lot of more attention and publicity, indirectly aiding in brand promotion.
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     Direct Marketing: This is the smartest and the most effective form of marketing; it attracts customers and accumulates vital information about them without using popular marketing mediums. It is a cost-effective method, which gives your brand the desired exposure.
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        Door to Door Marketing: This traditional marketing is still a popular form of BTL marketing activities. It has worked for many brands in the past and has also yielded great results. It is still practiced by many brands specially those dealing in home appliance.
These can help increase the brand awareness in the marketing. BTL marketing is also useful to increase brand credibility among consumers and promote brand loyalty. It can be advantageous in many ways; listed below are just a few examples:
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     Strengthen consumer-brand relationship: Unlike other marketing mediums BTL stresses on one-on-one communication, personal interactions with clients are more valuable in quality. It helps to build a strong relationship with customers.
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     Enable easy evaluation of marketing activities: With one-on-one interaction it becomes easy to gauge and evaluate the audience reactions and also to measure the performance and effectiveness of the marketing activity.
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          Exposure to concentrated audience: Through BTL you can reach out to the targeted groups. You should not fear that the marketing message is lost in the crowd, with BTL agency like CHL Worldwide you can be assured that your message is reaching the right people and at the right time.
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      Effective response from audience: Direct communication with your target audience has many benefits and one is unadulterated feedback or response from your consumers about your products or services.
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     Customized marketing activities: Every product has a set of specific target group and to reach out to them you need BTL activities. BTL marketing enables you to reach your target audience in their habitat and even create customized marketing plans to impress them.

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