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Showing posts from April, 2019

Reasons Why to Hire Printing Services

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CHL Worldwide Before outsourcing the benefits of hiring printing services must be clear. Storage, printing and distribution will reflect a significant outlay for your business, and existing processes for printing and managing resources are often much embedded. Through printing services you will simplify your supply chain, save money, and transfer responsibility to the print experts, allow you to focus on your next challenge and business targets. Here are some top reasons that clients benefit from outsourcing print management. Cost Effectiveness \Printing seems like a simple proposition on its face, but there is a labyrinth of choice when it comes to printing options, storage and distribution. Outsourcing this headache ensures there is no more wasted revenue being funneled into your print, allowing you to invest in the areas where your business can maximize growth and profit. Industry Expertise Decisions about printing methods, paper types, and couriers n

What are BTL Activities and its Significance?

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Advertising platforms are divided into two categories Above the Line (ATL) and Below the Line Advertising (BTL Advertising). In ATL activities mass media is used as a platform to communicate with the consumer. Examples of ATL are Radio, Television, etc. BTL activities have direct and personal approach; it relies on one-on-one interaction with the target audience. ATL gives exposure to a vast set of audience and BTL give exposure to a concentrated set of audience. Even ATL has a wider reach, BTL marketing targets specific category of audience those are specially interested in your product and hence BTL advertisements yield great results when it comes to brand promotion. There are various forms of BTL Agency that can help your business tremendously in following way: ·                   Brand Activation: It is the process of engaging a concentrated set of target audience. Its main aim is to implant a positive attitude and generate a good response from the target audien